Episode notes
This week is extra special because we’re joined by one of our best friends, PR powerhouse Katie Braden! Katie takes us through her journey from juggling multiple jobs to building a successful freelance PR career over the past decade. We get into the rise of boutique agencies, the shift toward authenticity in influencer marketing, and how social media is reshaping the industry. Plus, we take a trip down memory lane to one of our Kohl Kreatives workshops in a high-security prison—an unforgettable experience where we got to share our work with Katie firsthand. Of course, no PR chat is complete without some crisis management tea, industry myths debunked, and a look at what’s next for Katie, including her return to podcasting. It’s a raw, fun, and unfiltered conversation on business, friendship, and the power of showing up for each other.
Take c ...
Keywords
kohl kreativesbeauty podcastsister duo podcast beauty trends marketing trendscontent creation tipsPR tipsPR strategyfriendshipworking with friendsbrand strategyinfluencer marketingPR trendsinfluencer trendsviral contentTikTok bansocial media tipsmedia strategypublic relationsmedia relationscrisis communicationbrand reputationpress coveragestorytelling in PRdigital PRsocial media PRearned mediaPR for startups authenticity in PR client relationships