Trust Your People, Tell Real Stories: Employer Branding with Alex Her

In this episode of The Leaders in Talent Podcast, we welcome Alex Her, a global employer branding leader and co-founder of the EB Space community. Alex shares his expertise on the importance of employer branding, strategies for engaging employees as ambassadors, and how to measure the return on investment (ROI).

Alex discusses building a sustainable employer brand, navigating changes in a post-pandemic world, and utilizing tools like AI to enhance content creation. Tune in for valuable insights on creating an authentic employer brand that resonates with both current and potential employees.

Timecodes:

00:58 Welcome to The Leaders in Talent Podcast

01:10 Meet Alex Her: Employer Branding Leader

03:02 The Importance of Employer Branding

07:32 Measuring ROI in Employer Branding

11:16 Tools a ...