EMAC Regional 2021 Podcast | Podcast on RSS.com

EMAC Regional 2021 Podcast

EMAC Regional 2021 Podcast

by Kozminski University

Marketing Education

Season 1

Dimensions of Value Based Selling

Piotr Kwiatek, Ph.D., co-author of the paper “Dimensions of Value Based Selling: the impact on company performance”, which was delivered at the EMAC Regional 2021 Conference, explains what is value based selling and presents his research results in an interview with Jolanta Tkaczyk, Ph.D.

Quality of Academic Research on Marketing in Poland

Prof. Malgorzata Karpinska-Krakowiak co-author of a paper presented at EMAC Regional 2021 conference “Quality of academic research on marketing in Poland” discusses in an interview with Jolanta Tkaczyk, Ph.D., the condition of Polish academic research on marketing.

Entrepreneurial Marketing of the Polish and Finnish Small Manufacturers

What aspects of marketing activities should small and medium enterprises focus on in a crisis? What can Polish and small medium-sized enterprises learn from Finnish companies? Find out during today's EMAC Regional 2021 Podcast.

Does customers' need for recognition support customer feedback intentions? A cross-cultural perspective.

Przemysław Tomczyk, Ph.D,, presents his research project entitled “Does customers' need for recognition support customer feedback intentions? A cross-cultural perspective”.

Does Propensity to Co-create Value Affect Customer Engagement

Przemysław Tomczyk, Ph.D. co-author of a paper delivered at EMAC Regional 2021 conference “Does propensity to co-create value affect customer engagement? Case study of the banking industry in Poland” presents his research results.

Third - Party Organization endorsement and consumer product quality perception

Marcin Awdziej, Ph,D,, co-author of a paper delivered at EMAC Regional 2021 conference presents research results contained in the article “Does the type of a Third - Party Organization (TPO) endorsement impacts consumer product quality perception and purchase intent?”. He explains in an interview with Jolanta Tkaczyk, Ph.D., what TPO endorsement is, what types of endorsement can be and whether it can affect the perceived quality of the product.

Selected predictors of consumer ethnocentrism on the food market

Consumer ethnocentrism is a tendency to consciously prefer and deliberately choose domestic goods and services by consumers. Prof. Paweł Bryła from the University of Lodz, author of paper presented at EMAC Regional 2021 conference “Selected predictors of consumer ethnocentrism on the food market” tells in an interview with Jolanta Tkaczyk, Ph.D. about what may affect the level of ethnocentrism in the context of his research.

Eco-driving implementation determinants in Polish railway companies

How can railway drivers be surveyed? Are they environmentally conscious? Małgorzata Ćwil, Ph.D., in an interview with Jolanta Tkaczyk, Ph.D., presents her research results from the paper “Eco-driving implementation determinants in Polish railway companies”. This paper was presented at EMAC Regional 2021 conference

Ready to act and app for sustainable food behaviours

What is sustainable consumption and sustainable food consumption? Why is this an important problem to study? Anna Rogala Ph.D. and Professor Renata Nestorowicz from Poznan University of Economics and Business in an interview with Jolanta Tkaczyk, Ph.D., present their research results contained in a paper “Ready to act and app for sustainable food behaviors? A study of the attitudes of Polish consumers”, delivered during EMAC Regional 2021 conference.

How Gamification Can Improve CSR Communication Effectiveness

Filip Wójcik author of paper presented during EMAC Regional 2021 conference “Helping Dwight – how gamification can improve CSR communication effectiveness?” in an interview with Jolanta Tkaczyk PhD presents his research results and discusses the methods of gamification in the context of CSR communication.

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