Third - Party Organization endorsement and consumer product quality perception

Marcin Awdziej, Ph,D,, co-author of a paper delivered at EMAC Regional 2021 conference presents research results contained in the article “Does the type of a Third - Party Organization (TPO) endorsement impacts consumer product quality perception and purchase intent?”.

He explains in an interview with Jolanta Tkaczyk, Ph.D., what TPO endorsement is, what types of endorsement can be and whether it can affect the perceived quality of the product.