Selected predictors of consumer ethnocentrism on the food market

Consumer ethnocentrism is a tendency to consciously prefer and deliberately choose domestic goods and services by consumers. Prof. Paweł Bryła from the University of Lodz, author of paper presented at EMAC Regional 2021 conference “Selected predictors of consumer ethnocentrism on the food market” tells in an interview with Jolanta Tkaczyk, Ph.D. about what may affect the level of ethnocentrism in the context of his research.