Does Propensity to Co-create Value Affect Customer Engagement
EMAC Regional 2021 Podcast by Kozminski University
S1 · E11
Apr 1, 2022
15:12
Episode notes
Przemysław Tomczyk, Ph.D. co-author of a paper delivered at EMAC Regional 2021 conference “Does propensity to co-create value affect customer engagement? Case study of the banking industry in Poland” presents his research results.
Keywords
marketing
emac
management
customer engagement
customer
customer behavior
value