How Gamification Can Improve CSR Communication Effectiveness
EMAC Regional 2021 Podcast by Kozminski University
S1 · E6
Feb 21, 2022
20:37
Episode notes
Filip Wójcik author of paper presented during EMAC Regional 2021 conference
“Helping Dwight – how gamification can improve CSR communication effectiveness?” in an interview with Jolanta Tkaczyk PhD presents his research results and discusses the methods of gamification in the context of CSR communication.
Keywords
marketing
emac
research
markets
gamification
csr
communication