How Gamification Can Improve CSR ...
How Gamification Can Improve CSR Communication Effectiveness

EMAC Regional 2021 Podcast by Kozminski University

Episode notes

Filip Wójcik author of paper presented during EMAC Regional 2021 conference

“Helping Dwight – how gamification can improve CSR communication effectiveness?” in an interview with Jolanta Tkaczyk PhD presents his research results and discusses the methods of gamification in the context of CSR communication.

Keywords
marketingemacresearchmarketsgamificationcsrcommunication