If you are interested in gamification and how it can be used in marketing research, listen to the fifth episode of the podcast, in which Michał Ścibor-Rylski, Ph.D., author of paper accepted at EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D.. will present the results of his research contained in the article “Gamified tasks as a tool to enhance the results of the creative development marketing research in offline and online environment”.