Dimensions of Value Based Selling
EMAC Regional 2021 Podcast by Kozminski University
S1 · E15
May 20, 2022
16:12
Episode notes
Piotr Kwiatek, Ph.D., co-author of the paper “Dimensions of Value Based Selling: the impact on company performance”, which was delivered at the EMAC Regional 2021 Conference, explains what is value based selling and presents his research results in an interview with Jolanta Tkaczyk, Ph.D.
Keywords
marketing
emac
research
conference
customer behavior
value
sales