Why do large organizations invest heavily in technology and still fail to deliver real value? In this episode of KPI Fireside, host Keith Norris sits down with Chris Gunderson, a former oceanographic officer who spent decades working inside U.S. defense programs.

🔻 Why “technology without value is worthless” and how organizations confuse output with impact

🔻 How Porter’s value chain connects upstream activity to downstream customer value

🔻 Why incentives, not strategy decks, determine behavior

🔻 The danger of rewarding PowerPoint instead of results

🔻 What effective executives consistently do differently when allocating people, money, and attention