Is all content created on an equal basis?

In the latest episode of "It Doesn't Work That Way," sisters and co-founders of WATZS Productions, Kalisha Zachery and Kachelle Zachery, delve into the question: Is all content created on an equal basis? They thoughtfully examine the distinctions between filmmaking and other forms of content creation, as well as between short-form and long-form narratives. The discussion also touches on what a second screen means for a director or storyteller; it can sometimes fall short of their engagement expectations. This phenomenon—where viewers are simultaneously watching TV while using their phones—raises significant concerns about competition for attention.