Episode notes
Claire examines whether the use of the English language in domestic South Korean advertising impacts stock performance. If you don't know what "Konglish" is, you will by the end of this episode. The conversation also touches on how to get into K-Pop.
(To skip the intro, scrub to 1:05.)
Keywords
researchstudent researchmedia studieskonglishkoreanmarketingenglish mixing