Episode notes
Today’s episode comes from our 2025 Q4 Short Drama Forum,
featuring Max Jiang and Joy Quinn, co-owners of 9:16 Productions, one of the most organized vertical-drama teams in the U.S.
In this interview, they discuss how they approach performance, pacing, casting, and localization for mobile-first audiences—and why new genres like horror and thriller may be the next frontier in vertical dramas.
Let’s dive in.
📘 Want to dive deeper into the storytelling logic behind global short dramas?
Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists.
👉
Keywords
shortdramavertical dramashort drama allianceshort drama forummicro dramaverticalsmini seriesStorytellingproducerShortDramaPlatformverticaldramamicrodrama