How Manufacturers Can Win Big with ABM in HubSpot PT 1

Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads.

In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through what a practical, effective ABM strategy looks like for manufacturers and how HubSpot supports it from planning through execution.

You will learn how to:

• Identify and prioritize high-value target accounts
• Align sales and marketing around the same ABM goals
• Use HubSpot’s ABM features to personalize outreach at scale
• Reduce wasted effort on low-quality leads
• Build an ABM program that actually drives re ...