ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.
What better way to launch season 3 than on The Pollack Group’s 40th anniversary?! In today’s episode, Jenn and Kalli talk with TPG founder Noemi Pollack about the inspiration behind the launch of her successful agency. Noemi founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-founded company as we celebrate 40 years of the Pollack empire.
This week, Kalli and Jenn chat with Josh Vittek, a PR pro who’s worked with some of the biggest names in music, like The Rolling Stones, Motley Crüe, and Joan Jett and the Blackhearts. Josh shares how he got his start in the industry and what it takes to build a successful PR strategy for musicians. From dealing with high-pressure moments to staying ahead of the curve, he offers advice that’s perfect for both rising artists and anyone curious about the PR side of music. If you're looking for some insider tips, this episode is full of them!
In this week’s episode, Jenn and Kalli dive into how to market your self-written business book. Roger Hurni, founder of Off Madison Avenue & Lighthouse PE and author of Outthink Outperform, shares his journey and practical advice on getting your book noticed. He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. Whether you’re just starting out or looking to boost your book marketing, this episode has some great tips to help you make a real impact.
This week’s episode covers PR in the arts. From working as Press Director of the Metropolitan Opera, to serving as Assistant Director of Public Relations and External Communications for Jazz at Lincoln Center, Rebecca Kim details her journey in the arts and what every budding PR professional should know about working for some of the most iconic names in the industry.
Fun fact: consumers purchase a product or trust a company due to the psychological markup in their brains. In fact, experts study how our brains respond to marketing stimuli to understand consumer habits. In today’s episode, Jenn and Kalli are joined by Roger Dooley, author of Brainfluence: 100 Ways to Persuade and convince consumers with Neuromarketing and frequent Forbes contributor. Tune in to understand the basics of Neuromarketing and where the interesting concept will take our field next.