Episode notes
In this episode we sit down with Jason Odell, the owner of Odell Craft BBQ. Jason shares his inspiring journey of transforming his love for the great outdoors and artisanal, old-world cooking into a thriving business. Learn how he built a dedicated team, scaled his business, and mastered the art of smoked meats in the heart of Redding, California. Jason offers valuable insights on trusting the process and knowing when to step outside the lines to achieve the best results. Tune in to discover the secrets behind Odell's mouthwatering barbecue and gain practical tips for turning your hobby into a successful venture.