Discipline, Service, and Building Legendary Brands with Bruce Cardenas

How To Battle With Carlos Vasquez by Carlos Vasquez

Episode notes

Bruce Cardenas, entrepreneur and former Marine, is a key leader at Legendary Foods and previously served as Chief Communications Officer at Quest Nutrition. Bruce’s journey is anything but ordinary, from small-town roots and military service to policing in Los Angeles during the height of gang violence, and on to building multi-million-dollar nutrition brands. In this episode, Bruce sits down with Carlos Vasquez to talk raw lessons on leadership, personal transformation, and the mission-driven culture fueling his success.

Tune in as we dive into:

(05:21) Facing rent: joining the Marines

(08:35) Integrity defines Bruce’s journey

(11:42) Work ethic and team value

(15:48) Overcoming academic challenges

(17:44) Listening unlocks true understanding

(21:53) Gang culture: then vs. now

(25:03) Mutual respec ... 

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