Agentic Marketing: How AI Agents Run HubSpot Workflows

Growth Digger by Taran Nandha

Episode notes

In this episode of Growth Digger, Taran Nandha, Founder & CEO of Growth Natives, talks with Gaurav Rajput, Senior Director of MarTech at Growth Natives, about how AI agents are transforming HubSpot automation.

They explore what “Agentic Marketing” really means — when AI moves beyond rules and starts managing, fixing, and optimizing workflows on its own. From self-healing automations to personalized nurturing and smarter lead routing, this is where marketing meets autonomy.

What you’ll learn:

• How AI agents are reshaping HubSpot workflows

• Why clean data and human oversight are critical for success

• Practical examples of autonomous optimization in action

• What the future of agent-led marketing looks like

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