Episode notes
In this episode of Growth Digger, Taran Nandha, Founder & CEO of Growth Natives, talks with Gaurav Rajput, Senior Director of MarTech at Growth Natives, about how AI agents are transforming HubSpot automation.
They explore what “Agentic Marketing” really means — when AI moves beyond rules and starts managing, fixing, and optimizing workflows on its own. From self-healing automations to personalized nurturing and smarter lead routing, this is where marketing meets autonomy.
What you’ll learn:
• How AI agents are reshaping HubSpot workflows
• Why clean data and human oversight are critical for success
• Practical examples of autonomous optimization in action
• What the future of agent-led marketing looks like
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Keywords
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