Ethel’s Unwrapped | Meet the Mother-Daughter Duo Behind this Fast-Growing Brand

Gluten Free Unwrapped by Jenny Finke

Episode notes

In this episode of Gluten Free Unwrapped, Jenny Finke speaks with Jill and Lily Bommarito, the dynamic mother-daughter duo behind Ethel’s Baking Company. What began in a small Michigan kitchen as a labor of love has grown into a nationally recognized brand celebrated for its rich, indulgent gluten-free dessert bars. Ethel’s has earned a loyal following not just among those who eat gluten-free, but among anyone who appreciates a decadent, handmade treat crafted with care.

In this episode, you’ll learn:

  • The story behind Ethel’s, and how Jill and Lily built a thriving family business that started in a church basement with one signature product.
  • How the famous Ethel’s recipes came to life, including the company’s best-selling Pecan Dandy.
  • How Ethel’s first got “discovered.”
  • The challenges of building a gluten- ... 
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