Many companies aspire to have a brilliant, impactful, inspiring brand... but what really goes into creating and maintaining one? In episode, Docusign's Head of Brand and Creative, Carla Weis, takes us behind-the-scenes with the Docusign rebrand. We discuss the details, what went into the creation and release of the new brand, and everything business leaders should know about creating a vibrant, show-stopping brand presence in your industry.