Social influence: The power of groups

While we may like to imagine that we’re entirely in control of how we think and act, the groups that are most important to us hold influence over almost every aspect of our lives – including whether we smoke, exercise, or recycle. In this episode, we discuss the power of group norms (what others do, and what they approve of), and why their influence is often underestimated relative to other individual, social, or economic factors. We leave you with tips for exerting positive social influence, so that you can harness the power of groups!

📊 Key research studies we discussed:

• Descriptive anti-littering norms can reduce littering behaviour by 26%: The transsituational influence of social norms (Journal of Personality and Social Psychology, 1 ...