Episode notes
This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:- cash-back vs. points vs. other rewards
- debit cards, credit cards, and leather wallets
- how AI might help tailor offers, points and redemption paths for consumers - and
- fantasy football and what the word "football" means