Episode notes
Are you chasing the latest marketing tactics (like AI) without a clear, overarching strategy?
…Struggling to truly differentiate your business in a crowded, commoditized market?
…Or unsure whether to focus on acquiring new customers or retaining your existing ones for sustainable growth?
Today… Roy is going to tell you to STOP chasing "yummy" tactics and shiny objects.
In this conversation, 40-year business veteran and seven-time author Roy Osing breaks down the audacious, unheard-of strategies he used to take a startup to over a billion in sales.
He reveals his simple yet profound three-question "Strategic Game Plan" that forces founders to define their growth, target market, and unique value proposition.
Discover why most companies fail at differentiation, how to use AI as a strategic partner instead of a ...