Episode notes
Your Audience Hub: Setting Up Your CRM for Success
Introduction:
- A CRM system is central to understanding and nurturing your audience.
- Effective CRM setup is crucial for growth and relationships.
- A CRM can provide a 360-degree view of your audience.
Segment 1: Planning Your CRM Setup
- Define your goals for your CRM.
- Map your audience's journey to identify key touchpoints.
- Structure your data effectively by defining fields, validating data, and using tags and segments.
Segment 2: CRM Automation and Integration
- Automate tasks like lead assignment, follow-up reminders, email workflows, and task creation.
- Integrate your CRM with tools like marketing automation platforms, email market ...
Keywords
Eidos EdgeNotebookLMmarketing automationsales automationCRM setupaudience managementcustomer relationship managementdata managementbusiness growth