E2: Ecommerce Budgeting & Forecasting: What, Why, How, When, and Who

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Preston Alder discuss the critical aspects of budgeting and forecasting in ecommerce.

They explore the importance of understanding cash flow, the phases of financial management, and the strategies for building effective budgets and forecasts.

They emphasize the need for accurate accounting and the flexibility required in planning to adapt to changing business conditions.

Ultimately, they highlight how a structured approach to budgeting and forecasting can lead to profitable growth and reduced stress in managing a business.

Sound Bites

• "Cash is king."
• "The budget is a P&L forecast."
• "Winging it only gets you so far."

Takeaways

• Budgeting provides a clear pic ...