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1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could rank the site higher in SERPs . Works similarly as SEM in promoting your website on search engines. 2. Social media marketing (SMM): Promoting your content, products or services through social media platforms like Facebook , LinkedIn etc., 3. Content Marketing: It's a process of creating and sharing valuable & relevant content with the target audience to attract & retain customers . Creating brand awareness and building customer trust is one such benefit of this strategy. 4. Email Marketing: Sending promotional messages to email subscribers via newsletters, e-books etc., Is another form of digital marketing; this helps you establish a two-way communication with customers and remain visible to them over time . According to an estimate by the Statistic Brain Research Institute, around 94% of online shoppers made purchases after receiving emails from businesses! 5. Conversion Rate Optimization (CRO) : It is a process of maximizing the number of site visitors who become customers .
