DIY For Business offers guidance and support to entrepreneurs as they navigate the often-daunting process of starting and growing a company. Our hosts, Russ and Greg, are here to help start-up and established companies overcome the numerous hurdles they face every day. Our show covers a wide range of topics, including marketing, finance, leadership, legal matters, and other crucial aspects of business management. Through tho ...
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In this insightful episode of DIY for Business, Russ and Greg chat with startup strategist and software veteran David Hirschfeld, founder of Tekyz, about why so many startups fail—and how to prevent it. David introduces his proven Launch First methodology, showing how early validation and sales before building a product can be a game-changer for founders. They dive into the power of identifying the right niche, using AI to streamline development, and even how to sell software before it’s built. The trio also tackles AI’s role in content creation and internal efficiencies, including an innovative voice-integrated Jira assistant that’s solving real developer pain points. Whether you’re launching your first startup or trying to scale smarter, this episode is packed with practical, battle-tested advice.
Public speaking is one of the most powerful tools entrepreneurs and business leaders can use to grow their influence—and their revenue. In this episode of DIY for Business, Russ chats with Blair Bryant Nichols, founder of BBN Creative Management, about how mission-driven professionals can overcome the fear of speaking and leverage the stage (or Zoom!) to strategically scale their business. From storytelling that converts to dealing with tech meltdowns mid-presentation, Blair shares tactical advice on becoming a confident and compelling speaker. Whether you’re pitching to clients, keynoting a conference, or leading a webinar, Blair’s insights will help you shift your mindset, connect emotionally with your audience, and build a business pipeline—one presentation at a time. Topics Covered: • How to overcome the fear of public speaking • Strategic speaking vs. infomercial pitfalls • Virtual vs. in-person presence • Using storytelling for business growth • Turning keynotes into leads and long-term clients • The power of being great to work with (on and off stage)
AI is transforming email marketing—but are you using it effectively? In this episode of DIY for Business, Russ and Greg dive into AI-driven email campaigns with experts Robin Tully and Michael Levitt of Forecasting (forecast.ing). Learn how AI can craft personalized messages, improve click-through rates, and predict campaign success before you hit send. Topics covered include: • How AI enhances email personalization • The best ways to segment audiences for maximum impact • AI-driven landing pages that convert • The future of AI in marketing and its impact on small businesses If you want to improve your email marketing strategy, this episode is packed with actionable insights.
Small businesses no longer need big budgets to compete in social media marketing. In this episode of DIY for Business, Russ and Greg talk with Adam Nathan, CEO and Founder of Blaze AI, about how artificial intelligence is changing the game for entrepreneurs. They cover: • How AI can automate and optimize social media marketing efforts • The best strategies for using AI in social media, SEO, and email campaigns • Why consistent content is critical for business growth • How Blaze AI helps businesses scale without hiring a full-time marketer While we discuss Blaze AI’s features and benefits, this is not a paid promotion or sponsored content. Our goal is to provide valuable insights into AI-driven marketing tools and how they can help small businesses grow. As always, we encourage listeners to explore multiple solutions and choose what best fits their needs.
In this episode of DIY for Business, Russ sits down with Vance Morris, a business consultant and former Disney leader, to uncover secrets for creating a business that thrives. Vance shares actionable insights on balancing work and family life, mastering the art of pricing for profitability, and building lasting emotional connections with customers. Drawing from his Disney experience, he explains how to deliver unparalleled service, retain clients with innovative methods, and set yourself apart in competitive markets. Plus, hear how he built multiple businesses and now works just 90 minutes a week on them! Discover the power of personal branding, the value of surprise in customer experiences, and why you should start with time off when planning your schedule. This episode is packed with strategies to help you succeed. For more episodes, visit DIY for Business Podcast. Subscribe and leave a review to help us continue to bring you actionable advice!