Episode notes
What does it take to build Africa’s leading indigenous agricultural trading company? In this episode of Diary of an African Entrepreneur, I sit down with Lanre Awojoodu, the visionary MD/CEO of Sourcing and Produce Nigeria Ltd. From humble beginnings and a career in IT to building a pan-African agribusiness that exports ginger, cashew, hibiscus, and sesame to over 55 countries, Lanre shares an honest, insightful, and inspiring journey filled with grit, failure, resilience—and purpose. We explore how he transitioned from ERP consulting to entrepreneurship, the painful lessons from losing everything, and how he leveraged relationships, market knowledge, and faith to scale his business across Nigeria, Tanzania, Malawi, Zambia, and Liberia. Lanre also discusses building company culture, fundraising, intra-African trade barri ...
Keywords
African entrepreneurship, Agribusiness, ,Exporting Agricultural products, Entrepreneurship journey, Resilience, Business scaling, Intra-African trade, Company culture, Fundraising, African business success stories, LanreAwojoodu,