Episode notes
In this debut episode of Diary of an African Entrepreneur, Deji Adebusoye sits down with Riches Attai, Co-Founder and CEO of Winich Farms, one of Nigeria’s most dynamic agritech companies. Riches shares the raw, unfiltered story of building Winich - from selling beans in university, sleeping in bus parks, and surviving near-death accidents, to building a tech-enabled supply chain solution that connects over 200,000 farmers to processors across Nigeria.
They dive deep into the grind of entrepreneurship in Africa, the early failures that shaped his grit, the power of building trust in fragmented markets, and how Winich is solving the invisible barriers to scale in agriculture. This episode is packed with insight for entrepreneurs, aspiring founders, and ambitious employees who want to understand what it real ...
Keywords
Entrepreneurial Journey , Student Entrepreneurship, Food Startup Story , Young African Entrepreneurs , Agritech Journey,entrepreneurship, Nigerian startup, business journey, founder story, bold decisions, African entrepreneurs, business pivot,