Episode notes
In this episode of the Design30 Podcast I go into the details of A/B Testing. What is it? When should you use it? And, perhaps more importantly, when should you NOT use it?
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Show Notes - Universal Methods of Design: https://a.co/d/fM4Em33
The Lean Product Playbook: https://a.co/d/7YETeFJ
Creative Selection: https://a.co/d/bhdVjz1
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Keywords
ab testing