Click, Crash, Collapse: The Kodak Story

Circle Back by Gaurav Pandey

Episode notes

Once the king of photography, Kodak captured the world’s moments—until it couldn’t capture the future. In this episode, we unravel how a company that invented the digital camera let it slip away, clinging to film as the world went pixel-perfect. From dominating 90% of the market to filing for bankruptcy in 2012, Kodak’s tale is a wild ride of innovation, stubbornness, and a missed shot at greatness. Join us as we rewind the reel on this iconic collapse and ask: what happens when you bet on the past in a digital age?

Keywords
businessmarketing