Episode notes
In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.
Timestamps
00:00 — Intro
02:18 — Jon returns: The Hat-Trick Episode 
07:25 — From trend-chasing to client-value
11:33 — Understanding real business challenges
18:32 — Outbound vs. inbound sales realities
27:47 — The new bar for “good enough” in marketing
33:59 — Adapting in tough economic times
41:07 — The isolation of being a creative business owner
52:16 — Enter: Vertical ...
Keywords
video productionvideographervideographyvideo producer