Episode notes
Standing out as a small business can feel overwhelming — especially when you have limited resources. But here’s the truth: your story is your most powerful marketing tool.
In this episode of Content with a Purpose, Gabby Rendon shares how minority entrepreneurs can use storytelling and content marketing to connect with the right audience, build trust, and grow their business authentically.
You’ll learn:
- What content marketing really is (beyond buzzwords)
- Why authentic content creates trust + loyalty
- How storytelling humanizes your brand and builds emotional connections
- Simple frameworks for personal + customer stories
- How to leverage your cultural narrative as your superpower
- Tips to optimize for SEO without losing your voice
If you’re ready to attract more custom ...
Keywords
storytelling in content marketingSEO content marketing strategies