Episode 20: JW Kim of EX Squared

The Technology Leaders Podcast by Jordan Tennenbaum

Episode notes

In this episode, we dive into the world of design with JW Kim, the ex-head of design for Capital One. Discover JW's journey from engineering to design and his philosophy on designing content for technical products. Learn about the intersection of engineering and design, the importance of understanding the audience, and the role of research in design.

JW shares his insights on offensive design versus defensive design and highlights companies like Apple, Airbnb, and Square that embrace offensive design. The conversation explores the significance of usability in design and how it contributes to a seamless user experience. JW also discusses his Medium article on design offense, emphasizing the need for a cultural shift to prioritize design in organizations.

Join us for a deep dive into the world of design with JW Kim!

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