Episode notes
“There’s nothing more disrespectful than saying everyone is great.” — Haley Rosen, CEO of Just Women’s Sports
Women’s sports are growing faster than the NFL did in its early years, but the ecosystem around them is still playing catch-up. In this first episode of The Spread's Future of Sports Series, I talk with Haley Rosen, CEO of Just Women’s Sports, about what it takes to build a fanbase, and an industry, with staying power.
We get into:
- Why the media can’t just “root for everyone,” and how real analysis builds real fan culture
- How the next-gen fan is digital-first, hyper-engaged, and showing up on purpose
- Why coverage has to go beyond game recaps: we need news, takes, debate, and drama
- What inspired JWS’s new show Between the Lines with Lisa Les ...