Episode notes
How can global brands cut through the hype and use emerging technologies to solve real business challenges? In this episode of Business Technology Perspectives, I speak with Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, about how brands can unlock the true potential of innovation without losing sight of measurable outcomes.
With over 15 years of experience across industries including health, retail, and finance, Sarah brings a rich and grounded perspective to digital transformation. She shares how Wavemaker helps clients move beyond trend-chasing to deliver experiences that are meaningful, accessible, and effective. From leading AI-powered personalization strategies to shaping immersive brand moments in gaming and the metaverse, her approach is practical, human, and rooted in results.
We explore how Sara ...
Keywords
Wavemaker