Episode notes
In this episode of Braving Business, we sit down with Ulf Ekberg, co-founder of the iconic Swedish pop group Ace of Base. Rising to global fame in the 1990s with hits like "All That She Wants" and "The Sign," the band sold over 50 million records worldwide, making them one of Sweden's most successful musical exports.
Beyond the charts, Ulf's journey is one of transformation. From his early days immersed in Gothenburg's electronic music scene, inspired by bands like Kraftwerk, to co-founding Ace of Base, his passion for technology and music was evident. However, his past associations with extremist groups during his teenage years cast a shadow over his success. Ulf has publicly acknowledged and expressed deep regret for this period, emphasizing that those views are not reflective of who he is today ...