E03 - Full Episode - Dennis Yu on Humanity in Branding

On this episode, Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The show includes discussions on the value of using data and its limitations, social media ads and best practices for developing a strong personal brand. Dennis has worked at the highest level as an executive at Yahoo and American Airlines. He has managed marketing campaigns worth over 1 billion dollars and recently created the popular "Dollar a Day" marketing strategy. Dennis is currently the CTO of Blitzmetrics, a digital marketing company that partners with schools to train young adults and aims to create 1 million new jobs globally. Learn more about him on https://dennisyu.com/ and