A Thousand Small Gestures

Welcome to the very first episode of Brand Is Not a 4-Letter Word! Creative Director Amy Jackson explores what “brand” really means—and why it’s so much more than a logo, tagline, or marketing spin.

Amy breaks down how your brand lives and grows through a thousand small gestures—from customer service emails to color choices—and why every touchpoint shapes the way people see you. Using a quote from former Disney CEO Michael Eisner, she shows how consistency, clarity, and authenticity create brands that last.

In this episode, you’ll learn:

• Why “branding” has gotten a bad reputation—and how to fix it
• The real definition of a brand (beyond the dictionary)
• How small, everyday actions influence perception
• Why logos, experiences, and commu ...