Bitesized: Marketing | Entrepreneurship | Brand Building

by Bitesized

Why you NEED to Break Up with your Business + all things Retention and Lifcycle Marketing - Jess Chan, Founder & CEO of Longplay and Backbone

The truth about entrepreneurship! Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode. Covered in the Episode: From running an agency to launching a software company - Jess’s entrepreneurial journey The emotional hurdles with running a service based company The importance of separating your identity from your business Jess's key learnings on hiring, operations, scaling From start up to scaling - how to navigate the seasons of business growth A 101 on Retention Marketing for DTC brands - and what so many get wrong! The importance of understanding consumer psychology to be the best marketer What companies should be focused on at different stages of scale Jess's take on using platforms to support retention marketing and how that changes at different levels of scale + much much more Full Episode is available NOW on Spotify, Apple and YouTube. If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support! 🤝 Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/ Connect with Daniel on Twitter: https://x.com/foodog85 Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/ Connect with Jess on Twitter: x.com/jjesschan 🎧🎥 Listen on Apple: tinyurl.com/Bitesized-Apple Watch on YouTube: tinyurl.com/Bitesized-YouTube 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: tinyurl.com/motioncreative Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, e-commerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe Have feedback? Send me an email: daniel@bitesizedpod.com

May 30, 2024

40:41

90% of Advertisers FAIL to comprehend this!

'Creative is your targeting'.... but why? It's not just because of data loss. Platforms are feeding you content, relevant to your interests. If its not immediately compelling and relevant, 'your ads are TOAST' Its not just about attention, its about RELEVANT attention. Barry Hott and I talk through how to win with advertising on social platforms in 2024. Listen to the full episode: HERE Need help understanding your ad performance? MOTION is the only platform that breaks down your ad creative performance, by funnel stage in customizable and easy to interpret reporting. It's helped my agency ship thousands of winning ads across over $40M in Social Ad Spend in the last 12 months. Check it out and get a free demo HERE

May 18, 2024

2:57

"Traditional Media Buying is Dead" - The A-Z of growth marketing with Barry Hott, from over 20 years experience.

Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2. Episode includes: How to win with social media ads in 2024 Media buying vs creative strategy Why media buyers shouldn't wear the finance hat Organic social and the role it plays in growth marketing The interplay between Brand & Performance marketing Why marketing should influence product development The differences for growth teams being agency side / brand side The ultimate conversion funnel for ecommerce growth Barry's 2024 predictions for content Watch Bitesized on YouTube HERE Follow Daniel on LinkedIn: HERE Follow Daniel on Twitter: HERE Follow Barry on LinkedIn: HERE Motion is the world’s best performance-creative analytics tool. If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. Start shipping more winning ads HERE Subscribe to the Bitesized Newsletter: HERE Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Apr 29, 2024

47:16

Ross Mackay: why building brand and community matter.

In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand. This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy. Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success. Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand.

Apr 19, 2024

11:06

"People want to know how the business is being built" - Ross Mackay, Founder, Entrepreneur, Athlete

In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met. The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen. Episode Includes: - Moving to the US from Scotland fueled by a dream - Starting his first company in a competitive, nascent space - Raising Capital - Building a brand and a community - The 'new era' of entrepreneurship - the anti hustle culture - The highs and lows of entrepreneurship and how he's navigated his way through it - The role fitness plays in his life and how it supports his business ventures + so so much more Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6 Follow Ross on Instagram: HERE Follow Ross on YouTube: HERE Follow Daniel on LinkedIn: HERE Follow Daniel on Instagram: HERE Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Mar 28, 2024

56:54

"Every marketing $ is measured, every cent considered" - 2024 predictions for the world of marketing and ecommerce with Chief Strategy Officer, Chris Johnson

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective. In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including: Chris's journey from non profits to agencies and working with 300+ brands The biggest takeaways for ecomm & growth marketing in 2023 The agency landscape shift: from executional partners to strategic partners Shifts in core platforms last year: the year of AI The keys to customer acquisition success The agency / in-house dynamic: how to win How to utilize consumer insights to inform strategy BFCM 2023 takeaways and predictions for BFCM 2024  Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter #1 advice for brands under $10M in 2024 Predictions, emerging trends and hot takes for 2024 Motion is the world’s best performance-creative analytics tool.  If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: HERE Subscribe to the Bitesized Newsletter: HERE Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. Follow Daniel on LinkedIn: HERE

Mar 1, 2024

52:45

Online Advertising for Offline Sales - A deep dive with Nick Guillan, co-founder of TRUFF Sauce

Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it? What cant be denied though is the part digital and social media play in consumer discovery. For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales. Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode. A must listen for every CPG brand marketer. Motion is the world’s best performance-creative analytics tool.  If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: HERE Subscribe to the Bitesized Newsletter: HERE Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Feb 21, 2024

3:14

"If I knew then what I know now, I may not have done it" - Dillon Ceglio on the benefits of naivety as a 1st time entrepreneur

Feb 19, 2024

2:39

The EXACT process to ship more winning Ads

Evan Lee breaks down the 7-step process for creating more winning Ads. Motion is the world’s best performance-creative analytics tool.  If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: HERE Subscribe to the Bitesized Newsletter: HERE Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Feb 16, 2024

3:46

From Digital Marketer to Better-For-You Snack Brand Founder with Dillon Ceglio, CEO Chubby Snacks

‘Be ok making imperfect decisions!’ Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks. Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space. I’ve known Dillon for a decade, first meeting at Golds Gym in Venice & connecting over our passion for fitness, digital marketing & actually working together for a brief time. Dillon talks through his digital background and transition to brand founder, the challenges of building a CPG brand, fundraising, why PBJ, and the ups and downs of being an entrepreneur. Included in the episode: From digital marketer to brand founder: the differences between service based and product based businesses Why PB&J snacks? The opportunity he saw to disrupt the major players in the space Advice for people trying to get into CPG The importance for surrounding yourself with smart people Raising $50 - $100k per month: the world of fundraising Separating yourself from the success of your business Using agencies for marketing vs. hiring an in-house person The opportunity within brand partnerships How to build loyalty with your customers Being ok with making imperfect decisions The importance of being vulnerable and having someone to talk to when things are tough Much much more Follow Dillon on LinkedIn: https://www.linkedin.com/in/dillon-ceglio/ Fill your cupboards with Chubby Snacks: https://www.chubbysnacks.co/ Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Daniel on Twitter: https://twitter.com/foodog85 Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. Ship more winning Ads with Motion Motion is the world’s best performance-creative analytics tool. If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale hundreds of winning ads to scale our brands. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: https://tinyurl.com/motioncreative

Jan 11, 2024

51:02

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