The truth about entrepreneurship!

Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.

Covered in the Episode:

• From running an agency to launching a software company - Jess’s entrepreneurial journey
• The emotional hurdles with running a service based company
• The importance of separating your identity from your business
• Je ...