"Traditional Media Buying is Dead" - The A-Z of growth marketing with Barry Hott, from over 20 years experience.
Episode notes
Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.
Episode includes:
- How to win with social media ads in 2024
- Media buying vs creative strategy
- Why media buyers shouldn't wear the finance hat
- Organic social and the role it plays in growth marketing
- The interplay between Brand & Performance marketing
- Why marketing should influence product development
- The differences for growth teams being agency side / brand side
- The ultimate conversion funnel for ecommerce growth
- Barry's 2024 predictions for content
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