Bitesized: Marketing | Entrepreneurship | Brand Building

Bitesized: Marketing | Entrepreneurship | Brand Building

by Bitesized
Marketing

UGC is dead! Danil, Founder of Influencer & Creator platform Insense gives his take.

Danil is co-founder and CEO of Insense, a Creator Marketplace for sourcing and producing UGC & Branded Content Ads at scale. In this episode we dive into the evolution of influencer marketing, the rise and fall of UGC, and what the future for influencer and creator marketing looks like for brands and marketers. Included in the episode: Is UGC Dead? The evolution of influencer marketing. The differences between Influencers and Creators How to produce the best performing influencer and creator content How to effectively track influencer performance Organic vs Paid strategies for influencers and creators Where does automation come into play What does the future of Influencer and Creator marketing look like, and how can brands and marketers stay at the forefront? Follow Danil on LinkedIn: https://www.linkedin.com/in/danil-saliukov-467a8037/ Learn more about Insense: https://insense.pro Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Follow Daniel on Instagram: https://www.instagram.com/mr_daniel_james/ Follow Daniel on Twitter: https://twitter.com/foodog85 --------------- Motion is the world’s best performance-creative analytics tool. If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: https://tinyurl.com/motioncreative ------------------ Enjoy the podcast and want more content like this? Check out our weekly newsletter. Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. Join the list: https://bitesized.beehiiv.com/subscribe
Dec 30, 2023
35:06

Zach Murray: "Telling a really cohesive brand story is the future of creative"

Zach Murray: "Telling a really cohesive brand story is the future of creative" Previously Creative Director for TripleWhale, Zach Murray is aiming to empower marketers and creatives with the complete ad creative workflow. Foreplay allows you to save ads and build briefs to produce high converting META and TikTok Ads through Ad Inspo Swipe files and AI powered brief writing. Foreplay was originally a service agency producing video creative for SaaS companies before pivoting to a SaaS company itself, to solve a pain point Zach recognized within his own company. We’ve all been there: scrolling your feed for ad inspo, looking at Facebook Ads Library; foreplay is the one stop shop for creative inspiration. In the episode we dive into: How a bad accident led to Zach's journey into marketing Being an early employee at Triple Whale What sparked the change of Foreplay going from an agency to a SaaS company and the differences in the two businesses The differences between building a service and SaaS company The specific pain points Foreplay is solving for and how it can help you streamline creative workflows What ad creative stage is where brands struggle the most What is the future of performance creative? Check out Foreplay: https://www.foreplay.co/ Follow Zach: Twitter: https://twitter.com/foreplayzach LinkedIn: https://www.linkedin.com/in/zachary-murray/ Follow Daniel: Twitter: https://twitter.com/foodog85 LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Supercharge your creative performance with Motion - the world’s best performance-creative analytics tool. If you are spending on META or TikTok Ads, effective creative analytics is a must. At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts, at scale. They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube. Check it out: https://tinyurl.com/motioncreative Check out the Bitesized Newsletter >> Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today. https://bitesized.beehiiv.com/subscribe
Dec 18, 2023
33:13

Adrian Alfieri - "Holy Sh&t, the state of B2B content marketing is fundamentally broken"

“The state of B2B marketing is fundamentally broken” Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more. What is content marketing? Why does your company need to care? How does effective content marketing drive leads and customer acquisition? We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue. Covered in the episode: What is a content engine and why do companies need them? From VC to Entrepreneur: Adrians journey The origins of Verbatim: based on demand and market opportunity The cost difference in having in-house marking vs working with an agency The pillars of an effective content engine The importance of tailoring content to the corresponding distribution channel Taking Verbatim from freelance work to a fully fledged agency Entrepreneurship: the good, the bad, the ugly Much more! Follow Adrian on LinkedIn Learn more about Verbatim -------------------- Supercharge your team’s workflow to bridge the gap between media buyers and creatives. Want to get better creative performance, drive more profitable ad spend and arm your team with the most powerful creative reporting possible? Check out Motion. Motion has been a game changer the agency and our clients: Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Supercharge your creative performance and team workflows HERE --------------------- Join hundreds of brand founders, ecommerce operators and growth marketers getting weekly analysis, insights and actionable tips you can apply to your business today with my weekly Bitesized newsletter. Join the list HERE
Dec 7, 2023
31:38

The Mental Health Epidemic

The United States is grappling with a mental health crisis. According to the National Institute of Mental Health (NIMH), approximately one in five adults in the U.S. experiences mental illness in a given year, translating to over 51 million people. The prevalence of major depressive episodes among adults has risen steadily, with the Substance Abuse and Mental Health Services Administration (SAMHSA) reporting a 17% increase from 2019 to 2020 alone. These statistics underscore the growing urgency to address mental health concerns on a national scale. As demand for mental health services surges, there is a pressing need for comprehensive and accessible mental health resources, as well as destigmatization efforts to encourage individuals to seek help without fear of judgment. Leon Mueller is CEO and Co-founder of Bloom, an app that teaches you to be your own therapist with self-guided video classes that help you learn and practice therapy tools & techniques designed by leading therapists with a mission to help 1 billion people improve their mental health. Covered in the episode: Leon’s journey from moving to America, learning graphic design and launching Bloom What motivated Leon to get into the mental health space A billion people suffer from mental health issues but can't afford or can't find a therapist Why and how CBT (Cognitive behavioral therapy) was a game-changer for starting Bloom How Bloom is making therapy accessible, on their quest to help 1 billion people improve their mental health The destigmatization of mental health. How Bloom became When to raise capital and what to do with that money The most effective marketing strategies used to grow Bloom The importance of listening to your consumers and nurturing them to keep them coming back Why your consumers experience is everything How Bloom is incorporating AI into their app and how Leon sees AI changing in the future+ much more. Supercharge your team’s workflow to bridge the gap between media buyers and creatives: CLICK HERE Subscribe to our newsletter read by hundreds of entrepreneurs, brand builders and marketers: CLICK HERE #BrandBuilding #MarketingStrategies #MentalHealthAwareness #Businessmindset #Creators #Marketing #EntrepreneurLife #MarketingTips #BrandSuccess #MindfulMarketing #WellnessInBusiness #BusinessLeadership #PersonalDevelopment #MarketingMindset #BrandStrategy #SelfCareInBusiness #DigitalMarketing #HealthyEntrepreneur #BusinessWellbeing #MarketingInsights #EmotionalWellness #BrandIdentity
Nov 21, 2023
39:10

Chop Wood, Carry Water. Brand building lessons from Humantra Founder Charles Wright

‘Chop wood, Carry water’ Charles is founder and CEO of Humantra, on a mission to bring effective electrolytes and hydration to the masses. Charles used a quote that I absolutely loved: ‘Chop wood, Carry water’ The natural highs and lows of any entrepreneur can be extremely taxing on your health and so often people associate happiness with a destination. Loved how Charles uses this quote as a framework to stay focussed on your daily inputs and enjoy the journey. Not only is Charles building an exceptional business and brand with Humantra: his philosophies in doing so are great takeaways and reminders for any entrepreneur at any stage of their journey. Really appreciate the level of candor throughout the episode. Highlights from the episode: Charlie's journey from law to the corporate to entrepreneurship Why passion for what you’re building is imperative Demystifying hydration… its more than just water Living and building in Dubai Biggest lessons come from failures: how he used failures to ultimately succeed How to hire effectively to support business growth The positives of getting VC funding & the hurdles, both professionally & personally, it takes to start a business The marketing formula used to gain market share for Humantra Starting in ecomm & how that's great for brand story building Why every brand should be listening to consumers, knowing what they want & being authentic How Humantra's collab with Represent came to be 4am workouts and not breaking commitments to yourself. How to build discipline What's next for Humantra and thinking how he can keep doing "cool shit with cool people" If you found value in the episode, please like, subscribe and leave a comment! 🔗 Links 🔗 Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Daniel on Instagram: https://www.instagram.com/mr_daniel_james/ Charlie on Twitter: https://twitter.com/charleswr1ght Humantra: https://gethumantra.com/ Supercharge your team’s creative workflows with Motion. Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients: Visual and customizable creative reporting: get to the insights quicker Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution Check it out HERE Subscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox .https://bitesized.beehiiv.com/subscribe
Oct 20, 2023
1:01:37
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