Chop Wood, Carry Water. Brand building lessons from Humantra Founder Charles Wright
Episode notes
‘Chop wood, Carry water’
Charles is founder and CEO of Humantra, on a mission to bring effective electrolytes and hydration to the masses.
Charles used a quote that I absolutely loved: ‘Chop wood, Carry water’
The natural highs and lows of any entrepreneur can be extremely taxing on your health and so often people associate happiness with a destination. Loved how Charles uses this quote as a framework to stay focussed on your daily inputs and enjoy the journey.
Not only is Charles building an exceptional business and brand with Humantra: his philosophies in doing so are great takeaways and reminders for any entrepreneur at any stage of their journey.
Really appreciate the level of candor throughout the episode.
Highlights from the episode:
- Charlie's journey from law to the corporate to entrepreneurship
- Why passion for what you’re building is imperative
- Demystifying hydration… its more than just water
- Living and building in Dubai
- Biggest lessons come from failures: how he used failures to ultimately succeed
- How to hire effectively to support business growth
- The positives of getting VC funding & the hurdles, both professionally & personally, it takes to start a business
- The marketing formula used to gain market share for Humantra
- Starting in ecomm & how that's great for brand story building
- Why every brand should be listening to consumers, knowing what they want & being authentic
- How Humantra's collab with Represent came to be
- 4am workouts and not breaking commitments to yourself. How to build discipline
- What's next for Humantra and thinking how he can keep doing "cool shit with cool people"
If you found value in the episode, please like, subscribe and leave a comment!
🔗 Links 🔗
Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
Daniel on Instagram: https://www.instagram.com/mr_daniel_james/
Charlie on Twitter: https://twitter.com/charleswr1ght
Humantra: https://gethumantra.com/
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