Episode notes
“The state of B2B marketing is fundamentally broken”
Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.
What is content marketing?
Why does your company need to care?
How does effective content marketing drive leads and customer acquisition?
We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.
Covered in the episode:
- What is a content engine and why do companies need them?
- From VC to Entrepreneur: Adrians journey
- The origins of Verbatim: based on demand and market opportunity
- The cost di ...
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