Episode notes
In this compelling episode of Believers in Business, Brian Adamson tackles a challenge many Christian entrepreneurs face: How to attract more clients without sounding salesy. Rather than obsess over every pitch or worry about having "commission on your breath," Brian explains that real success comes from shifting the focus from selling to serving.
Drawing on his own journey and grounded in faith, Brian reveals that when entrepreneurs concentrate on adding genuine value, they naturally create an environment where leads flourish. He emphasizes that if you’re worried about being too salesy, you’re more likely to run out of business. Instead, focus on engaging your community, nurturing relationships, and making “deposits” of high-quality content that truly speak to your prospects’ needs.
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