Episode notes
In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the crucial role of marketing in driving business forward, especially during uncertain times. They explore why marketing budgets are often the first to be cut and explain the long-term damage this mindset can cause. The discussion includes practical advice on what a realistic marketing budget should look like, key marketing investments for new businesses, and the importance of ongoing marketing efforts. The episode emphasizes that marketing should be seen as an essential business expense and investment, not an optional extra. It also highlights the benefits of working with professional marketing agencies for efficient and effective results.
00:00 Introduction: The Importance of Marketing
00:35 Meet the Hosts: Behind the Brand Team
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Keywords
MarketingCreative MarketingMarketing AdviceMarketing Tips and TricksHow to Be a Better marketerWhat Goes into a BrandBrandingBranding AdviceBusinessBusiness adviceSmall BusinessWebsite buildingBest Website BuilderSocial Media Marketingmarketing for non-profitsSmall Business InsuranceSupplemental InsuranceHow to leverage ai for marketingAi marketing tipsMaking the most of your marketing budget