Episode notes
What does it take to bring a licensed toy to market? What is the process, and what are the pitfalls? Toy industry veterans Mike Drake and Barry Eldridge provide a behind-the-curtain glimpse into the world of licensed character toys and collectibles.
Have you ever wondered why a licensed toy doesn't look quite like the character does in the movie, TV show or comic book? Why are the colors off? Why doesn't the face resemble the actor? Why do companies make so many of certain characters, while ignoring other characters from the same franchise? What forces guide the decisions of studios, IP rights holders, retailers and toy companies?
It's a mysterious business, when observed from the outside. Authoritative, first-hand information is elusive. This in-depth interview with two industry insiders provides a rare opportunity to learn what ki ...