Brand Therapists: Aligning B2B Narratives for the Future with Copycat’s Shawn Rolph

Founder Shawn Rolph of Copycat discusses the power of strategic narrative for B2B brands, why internal and external alignment matters, and how companies can stand out amid increasing industry noise, especially in an AI-driven future. The mission: help brands communicate their "why" with clarity and authenticity.

Takeaways

• Copycat helps brands tell their story effectively.
• Misalignment can occur both internally and externally.
• A strong narrative aligns all departments within a company.
• Understanding customer perspectives is crucial for effective storytelling.
• The future of business will be competitive due to democratization of tools.
• Brands must differentiate themselves to succeed in a crowded market.
• Asking 'why' can clarify a brand's unique position.
• The marketing landscape ...