Episode notes
We spoke with Murray Voth, President of RPM Training, about shop referrals and marketing strategies in the digital age. Part two of our conversation covers:
[00:00:45] - Leveraging available marketing resources
[00:05:55] - Shop marketing and community involvement
[00:09:40] - How to track your shop referrals
[00:11:50] - The importance of customer care
[00:13:30] - Removing friction from your customer experience
[00:16:50] - The human fundamentals of digital marketing
[00:25:42] - Action plan for your marketing strategy
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